Voice Principles:

• Friendly, approachable, and energetic
• Knowledgeable about coffee culture without being intimidating
• Community-focused and inclusive

Examples:

“Wake up and brew happiness with Brewsy’s signature blends.”
“Our coffee is objectively better than any other brand.”

Tone for Communication:

• Social Media: Casual, fun, interactive
• Email Marketing: Warm, helpful, informative
• Press Releases: Professional, confident, clear