Social Media

• Create a local store account on Instagram and Facebook.
• Post 3–4 times per week featuring:
  • Seasonal drinks, store events, staff highlights.
  • Behind-the-scenes “brew moments.”
• Use geotags and local hashtags (e.g., #YourTownEats, #Brewsy[CityName]).

Community Partnerships

• Partner with nearby gyms, bookstores, or farmers’ markets to cross-promote.
• Offer exclusive discounts for employees of local businesses.
• Sponsor local events (charity runs, art fairs, school fundraisers).

Loyalty & Referral

• Use Brewsy’s digital loyalty app to reward repeat visits.
• Encourage word-of-mouth: “Bring a friend, get 20% off your next brew.”

In-Store Marketing

• Highlight new flavours or seasonal drinks with approved signage templates.
• Create a “Local Spotlight Board” for customer stories or local artist features.