Greeting & First Impressions

Best Practices:

  • Greet every guest within 5 seconds of entering the store.
  • Use the guest’s name if known (loyalty program or repeat visits).
  • Maintain a clean and inviting environment at all times.
  • Use positive, energetic language: “Good morning! Welcome to Brewsy. What’s your favorite today?”

Avoid:

Ignoring or rushing guests.
Using negative language or tone.
Leaving spills or clutter in guest areas.